Keats’ attitude towards women Essay

Q-Keats composed that he battled to settle his psyche on ladies, by turns revering them as blessed messengers and scolding them as prostitutes. Examine Keats’s mentality to ladies in any event three sonnets considering this conclusion. Keats once wrote in a letter to Fanny Brawne â€Å"You have ravish’d me away by a Power I can't avoid: but then I could oppose till I saw you; and even since I have seen you I have tried regularly ‘to reason against the reasons of my Love’-I can do that no more†. The statement, from John Ford’s ‘Tis Pity She’s a Whore, apparently exemplifies Keats’ disposition towards ladies. Through the variety of female characters introduced in his work, from the insidious enchantress in La Belle Dame Sans Merci to virtuous unadulterated Madeline from The Eve of St. Agnes, Keats develops the impression of being at the same time captivated and repulsed by the other gender, excited by their exotic nature yet careful about their apparently outsider nature. This aversion is portrayed plainly in La Belle Dame Sans Merci or ‘The Beautiful Woman Without Pity’. Keats’ mention to the medieval sentiment by French writer Alain Chartier promptly move the peruser into a fantasy setting. The sonnet embraces the type of a people song, yet simply emulates customary love ditties as Keats’ female hero is delineated as having a far darker reason. The complexity between the customary song structure and the savage nominal lady makes an inauspicious tone that proceeds into the principal refrain of the sonnet. The sonnet comprises of two speakers, the first hails the ‘palely loitering’ knight and asks ‘O what can distress thee’. The frightfulness of the sonnet is fortified when the obscure speaker asks a subsequent time, ‘O what can trouble thee, knight at arms’, the redundancy of the inquiry making a spooky hold back. The similar sounding word usage of the ‘L’ sound in ‘palely loitering’ makes a feeling of languor that is promoted through the disheartening scene where ‘the sedge has wither’d from the lake, and no winged creatures sing’. From this the peruser can deduce that the knight is a barren enthusiastic state, which is resounded, by his environmental factors. Keats’s utilization of unfortunate error is advanced when the principal speaker comments that the ‘harvest’s done’ subsequently leaving the knight in a strict winter just as a non-literal one. As knights are frequently held as paragons of fortitude and force, Keats makes the peruser mindful that something mysteriously ground-breaking must be busy working. This supernatural being is ‘full delightful a faery’s child’, a blustery enchantress who excites the hapless knight. So besotted is he, that he barely cares about after her to her ‘elfin grot’ where she ‘lulled’ him sleeping. From one perspective, the action word ‘lulled’ can be viewed as a misleading endeavor to make sure about the knight’s expressions of love and relieve his doubts about La Belle’s powerful nature, on the other it tends to be seen as a quieting signal, that has been misinterpreted by the knight like each other part of the ethereal lady. Insinuating medieval folklore, Keats paints La Belle as a succubus, a femme fatale ready to suck the life from the courageous knight through dreams. We, as the peruser are just offered the portrayals and assessments of the knight-at-arms, and fool of this woman put something aside for his introduction of her. In that capacity, women's activist pundits could contend that cruel delineation of her character comes from the reversal of male centric qualities portrayed in the sonnet. The knight is certainly not a powerless casualty of extravagant, for it was he who initially moved toward La Belle, and it was he who made her ‘a laurel for her head, and wristbands as well, and fragrant zone’. These items, apparently badge of their romance can be seen not exclusively to embellish yet to tie, oppress and encase. La Belle Dame Sans Merci goes astray from well known proficiency tropes by delineating a lovelorn male in a condition of decrease and anguish in the wake of being dismissed by the coldblooded female who is the object of his wants. In any case, rather than making a female character to be cheered, Keats transforms La Belle’s dismissal of the knight into a dismissal of ethical quality itself. La Belle is rarely completely portrayed, a longhaired unremarkable excellence who subjugates the knight with her ladylike wiles. In that capacity, La Belle can be believed to speak to all ladies, a thought that is facilitated when Keats talks about ‘pale lords and princess as well, pale warriors, passing pale they were all’. The redundancy of the debilitated modifier ‘pale’ related to the standards of manliness found in rulers, rulers, and warriors facilitates the possibility of female sexuality adulterating the estimations of men, in this way guaranteeing their rui n. Keats makes an immediate corresponding to the pernicious succubus in La Belle Dame Sans Merci through male hero Porphyro from his sonnet The Eve of Saint Agnes. ‘St. Agnes Eve-Ah, harsh chill it was! The owl for every one of his quills was a-cool; the rabbit limped trembling through the solidified grass, and quiet were the herd in wooly fold’. Much the same as La Belle Dame Sans Merci, Keats through utilization of common symbolism delineates a forlorn encompassing. Be that as it may, for this situation the solidified wide open is the aftereffect of a characteristic winter and not the spells of a coldblooded magician. This thought is further through the posting of creatures; the ‘owl’, ‘hare’ and ‘flock’ are inconceivably unique in relation to the birdless no man's land. Keats summons in the peruser the vision of an unforgiving winter through utilization of descriptive words ‘cold’, ‘frozen’ and ‘chill’. The discouraged idea of this somber scene is broken by ‘Music’s brilliant tongue’ and ‘silver growling trumpets’. The action word ‘snarling’ summons in the peruser pictures of savage canines or wolves and is a frightening differentiation to the stifled snow secured outside world. The brutal ‘Ar’ sound in ‘snarling’ makes a snarling impact and viably passes on the fierceness and intensity of the music being played. Keats’ utilization of valuable metals gold and silver all the while accentuate the estimation of the music, and livens the solidified world female hero Madeline lives in. Talking about the introduction of Madeline, pundit Bateman states that ‘she’s no Fanny Brawne, she’s bashful and subdued’. Strutted in front on various upper class who hold no intrigue to her, Madeline aches to escape from the open eye and tensely anticipates the ‘hallowed hour’ of St. Agnes Eve. The descriptor ‘hallowed’ holds inside it profoundly strict meanings that epitomizes the consecrated idea of St. Agnes Night. The utilization of strict symbolism is pervasive all through the sonnet, and is communicated impeccably through Madeline. Madeline is a paragon of temperance, a virgin so devout that she ‘seemed an astonishing angel†¦save wings for heaven’. Encircled by the light of the ‘wintry moon’ Madeline is changed into an ethereal being, unified with noâ match on earth. A long way from inspiring Diana, goddess of the moon and virtuousness, the glimmering moonlight tosses â€Å"warm gules† on Madeline’s bosom along these lines causing to notice her body as ‘she stooped, so unadulterated a thing, liberated from mortal taint’. The thing ‘taint’ recommends sullying, a contaminating stain that can't be expelled. After the bit of a man, Madeline will never again be unadulterated, and as such free what makes her superb. Through utilization of ‘aged creature’ Angela, Keats makes a partner to female hero Angela. The thing ‘creature’ infers something other, an outsider element that needs mankind. Far past the age where she can appreciate the blameless and childish customs of St. Agnes eve, Angela is delineated as everything that Madeline isn't. Old, delicate and weak, she is continually shaking because of her ‘palsied’ state and appears to be inclined to attacks of absent mindedness, reminding Porphyro that he she can't confide in her ‘dizzy head’. She comes up short on any quality of character and is effectively controlled by Porphyro, along these lines empowering him to do his enticement on Madeline. One the one hand, the consistent posting of physical and mental insufficiencies permits Keats to make a solid differentiation to flourishing Madeline, then again, Keats can be viewed as adjusting to abused generalizations the devout youthful virgin and the weak older hag. In that capacity, his female characters become a level â€Å"2D† depiction, coming up short on any genuine profundity of character. Jack Stillinger states â€Å"regardless of the degree to which Keats related to his legend, he acquainted enough hints of malevolence with make Porphyro’s activities wrong inside the structure of the poem†. From one perspective this announcement can be remained constant, with Porphyro’s activities uncovering him to be a ‘cruel man’ and ‘impious’ and on the other, Porphyro’s activities take on a sentimental light, and any thoughtless activities made can be believed to be the activities of a lovesick numb-skull. Reflecting La Belle’s introduction as a succubus, Keats by and by draws on medieval folklore. This time in any case, the male not the female engages extraordinary components. Accordingly, Porphyro turns into an incubus. Like succubae, an incubus holds control over the other gender, and frequently helps out their enticements through dreams. In contrast to La Belle be that as it may, Keats doesn't slander Porphyro for his sexualâ nature and depicts his dreams of having Madeline in a sentimental light. Regardless of their comparative circumstances, the distinction in the introduction of La Belle and Porphyro really represents Keats’ perspectives towards ladies. Keats expounded on compassionate iden

Oil and Gas Exploration at ANWR Assignment Example | Topics and Well Written Essays - 3250 words

Oil and Gas Exploration at ANWR - Assignment Example The major and new advancements that have prompted an expansion in oil boring are the water driven cracking strategy and the even boring methods. These advancements make it conceivable to penetrate oil, from tight shale rock developments. Cogswell, consequently, clarifies that these advancements will figure out how to expand the creation of oil in the United States by around 30%.  However, there is an extensive discussion on whether to permit seaward boring in the United States. The issue of seaward boring increased a wide media inclusion when President Bush dropped an official, gave by the then President in the year 1990. Moreover, President Bush was requiring an expansion in the oil penetrating of the Arctic National Wildlife Refuge. There is an impressive discussion that encompasses this issue, on whether to penetrate or not to bore oil in this area. President Obama is against the boring of oil in the Arctic National Wildlife Refuge, refering to the way that it would prompt natur al harm and contamination. Then again, President Bush was an energetic supporter of boring of oil in this locale. His contention was that it would help in fulfilling the oil needs of the nation. In spite of the presence of this discussion, this paper stands firm that boring of oil in the ANWR is destructive to the earth, and there is a need of controlling organizations answerable for boring oil in this region. The issue and issue viable are that the boring of oil in the ANWR is hurtful to the earth of United States.

Cuban Cinema essays

Cuban Cinema papers The film business changed drastically after the upset. Before Batistas fascism was toppled, Cuban film confronted numerous challenges. The United States affected the movies being made, the same number of the motion pictures were really shot in the in the U.S.. Numerous Cubans found the motion pictures being made as another countrys point of view of Cuba, and came to disdain the bogus depictions. The U.S. also, Mexico for the most part controlled everything from creation to dissemination of the movies. Regardless of this, films were still very well known for the Cubans that approached them. In any case, the individuals who live in provincial zones didn't have the choice of seeing films. The genuine blast for Cuban film happened when the insurgency was finished and Castro had toppled the Batista tyranny. A quarter of a year after this happened, the Cuban Institute of Cinematographic Art and Industry, otherwise called the ICAIC, was established. This organization was imperative for the film business in Cuba. Cas! tro was a gigantic advocate of the TV and film industry ensured that is would be entrenched in his nation. He felt it was a basic instrument for unrest, which was the greater part of the movies made around then would concentrate on. In 1968, the movie called The Underdevelopment of Cuba, was coordinated by Tomas Gutierrez Alea, who was likewise one of the pioneers of the ICAIC. This film was viewed as the best movies ever. This film was really a narrative and made ready for movies of this sort to turn into the most well known class in Cuba. There are such huge numbers of kinds of narratives in Cuban film, that they could be separated into one of five classes: authentic, social, residential governmental issues, global relations, and educational. Inside these classifications, there are two topics that are noticeable, being history and underdevelopment. Something different that stands apart when alluding to Cuban film is the way that, b ... <!

How to Write an Amazing Scholarship Resume

Many people are unfamiliar with the concept of a scholarship resume. In fact, as a parent of a high school or college student, you may be wondering why they need a resume at all. Scholarship committees generally dont request a resume, so it seems like extra work that isnt necessary. But, it is essential, especially if your student wants to stand out from the crowd. Heres what you need to know about writing a scholarship resume.Contents1 Why Your Child Needs a Resume1.1 Scholarship Resume1.2 Internship Resume1.3 Employment Resume2 Sections to Include on a Scholarship Resume2.1 Work, Volunteering, and Involvements2.2 Education2.3 When to Drop Items from Your Scholarship Resume2.4 Choosing a Resume Style3 Scholarship Resume Power Words4 Scholarship Resume TipsWhy Your Child Needs a ResumeYour child is going to need a resume in the future for all sorts of opportunities, so creating one now gives them a step up in life. Plus, it helps them make a strong impression for a variety of things theyll be applying to as they get ready for college or continue their studies.Scholarship ResumeSince most applications dont require a scholarship resume, adding one is a great way for students to get an edge.Often, scholarship applications are somewhat limiting. They only let your student show a quick snapshot of what they have to offer.However, many scholarships allow you to submit additional materials, and a resume is a great addition. Your child can highlight various involvements, previous employment, or volunteer experiences that might not be discussed in a generic application or their essay. This means they can pass valuable information on to the committee, making them a more appealing candidate.Submitting a scholarship resume could make the difference, helping your student secure the funds they need to go to college debt free.Internship ResumeHaving a resume ready can also serve your child as they pursue their education. Many internships require a resume to apply. Having a sc holarship resume ready means they can easily adjust the document to meet these requirements, making the idea of landing an internship less intimidating and certainly less time-consuming.Employment ResumeMost employers want to see a resume too. So, if your student intends to work while they are in school or simply wants to be prepared for graduation, creating a scholarship resume now gives them the framework they need to get one ready for work applications when the time comes.RELATED ARTICLES:When Your Child Should Start Applying for ScholarshipsMake Scholarship Essays Stand Out by Avoiding These 4 Clichs5 Things You Need to Know About the Scholarship ProcessSections to Include on a Scholarship ResumeTypically, high schoolers or college students dont have years of work experience, so it can feel as though they dont have a lot to say. However, there are a lot of items that can be added to a scholarship resume that arent employment related (though these entries help as well).Work, Volu nteering, and InvolvementsIf your child has work or community service experience, thats great for this resume! It can show the scholarship committee theyve already begun to experience the adult world and gives your child a method for displaying what skills they learned along the way.Students with little or no work experience can also add a section discussing their involvements. These are generally activities related to student organizations or clubs, like student council, drama, or sports. Experience in these areas gave your student a chance to gain skills and earn achievements, making this section an excellent opportunity to speak to them. It also demonstrates their commitment, especially if they stuck with a particular organization throughout high school.EducationDiscussing education on a resume is considered a must, regardless of whether it is a scholarship resume or intended for another purpose. High school students and recent high school graduates should include information abo ut their high school. They can also add details about their college if they already know where they will be going and their chosen major.College freshmen may want to include details about their college and high school, while sophomores and above should stick to just their college.When to Drop Items from Your Scholarship ResumeNot everything you add to your resume is evergreen. That means, over time, your child needs to remove certain entries to keep their scholarship resume relevant.For example, high school students and college freshmen can list information about their high school. But, this item should be removed once they finish their freshman year.Similarly, if they gain relevant experience in their field through internships or employment, they might want to ditch the information about the summer job they held as a sophomore in high school if it doesnt provide value on their scholarship resume.The intention is to keep things clean, concise, and clutter-free, and to focus on detai ls that are specifically pertinent to the scholarship to which they are applying.Choosing a Resume StyleTypically, there are two main resume styles to choose from: professional and creative. A professional resume sticks to the standard accepted format while creative resumes offer more flexibility.For most students, a professional scholarship resume is often best. Since their education is likely one of their biggest selling points, it makes sense to order their resume sections as follows:EducationAwards/AchievementsInvolvementsEmployment ExperienceVolunteering/Community ServiceIf your child doesnt have anything for one of those sections, feel free to omit it. Then, as they gain experience, they can add it back in accordingly.Generally, creative resumes should only be used if your child is pursuing a career in a creative field, like graphic design. Options in this area can include creating a scholarship resume using formatting similar to an infographic or even doing one entirely on vi deo.However, even for creative positions, these resumes are a risk, as not everyone appreciates these formats. In fact, a recent survey showed that 70 percent of employers prefer a professional resume above all else, regardless of the job type. So, when in doubt, stick with the traditional approach.Scholarship Resume Power WordsWhen writing a resume, your child needs to make every word count and using power words on a scholarship resume is a great way to start.Power words are especially impactful, so they help get the committees attention. Plus, they speak to what your student has done in a meaningful way, providing more value to the reader.To get you started, here is a list of some great power words your student may be able to use, depending on their experience:AccomplishedAnalyzedCollaboratedDeliveredEncouragedGaveLobbiedNourishedOverhauledPlannedPresentedRankedSelectedTutoredPower words speak to actions more than capabilities, so have your child keep that in mind as they write th eir scholarship resume.Scholarship Resume TipsWriting a scholarship resume doesnt have to be hard. Ultimately, the goal is to be concise but thorough, giving the committee all of the information they need using a straightforward style.1. First and foremost, they need to make sure their contact information is clearly listed at the top.Make sure they include their:NamePhone numberEmail addressCity and state where they live2. In most cases, your child will want to avoid I statements, as these arent typically used for resumes. Instead, they should think in bullet points to help keep things simple.3. It is also imperative to choose an easy-to-read font (what good is creating a scholarship resume if everyone has trouble reading it!). If they arent sure which to pick, you cant go wrong with Arial, Calibri, Times New Roman, or Verdana. Just make sure the size falls in the 10 to 12-point range.These documents dont have to be filled to the brim with information to make a significant impact on scholarship committees, so have them focus on items that provide value so that they can increase their odds of being selected.Scholarship resumes are just one of the many topics we cover in detail in our Scholarship Course.If you or your child want more information about how to land scholarships now that their scholarship resume is ready, sign up for our free college scholarship webinar! Its a great way to learn about the process and get valuable tips and tricks such as the ones covered in this article so that they can increase their odds of success.

Benefits Of Mandatory Physical Education - Free Essay Example

Sample details Pages: 3 Words: 845 Downloads: 5 Date added: 2019/05/23 Category Education Essay Level High school Tags: Physical Education Essay Did you like this example? In order to maintain excellent health in school the students are required to attend physical education classes. Advocate groups argue against having mandatory physical education classes, however, the pros outweigh the cons. It is imperative that schools require physical education classes due to the benefits students reap now and into the future. Physical education classes tend to spark an interest among the youth, which in turn provides for a healthier lifestyle and a reduction in weight. For example, according to Royalty Education., physical education prevents serious illnesses, such as heart disease, cancer, diabetes, and osteoporosis (Pros and Cons: Mandatory PE in Schools.). Had the DHHS not taken actions recommending that the youth engage in one hour of physical education per day, chances are that many children may have elected not to participate in any form of physical activity. By not engaging in physical activities at an early age, physical inactivity may continue throughout the childrs life. By neglecting physical activity as a youth, they are placed at a greater risk for debilitating diseases and illnesses as an adult. For example, according to Medline Plus exercise strengthens your heart and improves your circulation, which lowers the risk of heart diseases (Benefits of Exercise). Exercise also yields positive res ults, enhances external physical characteristics, and elevates oners self-esteem. The benefit to a continuous exercise regime is lowering the risk of disease and illnesses, which will result in longevity. Don’t waste time! Our writers will create an original "Benefits Of Mandatory Physical Education" essay for you Create order Healthy choices, for the most part, yield well-nourished and well-developed children. According to Centers for Disease Control and Prevention, over 1/3 of children and adolescents in the Unites States are considered either overweight or obese (Healthy Schools). These health concerns promote the need for mandatory physical education classes in schools. The US Department of Health and Human Services (DHHS) appears to agree when they took action to provide guidance on healthy physical activity habits. In that, the DHHS established a national recommendation for youth between the ages of 6 to 17 recommending that they should engage in at least one hour of physical activity per day (Healthy Schools). By following the physical activity recommendations, statistics could eventually show a reduction in weight, sustained health, and an improvement in self-esteem among the young. Perhaps, equally as important is to incorporate the physical activity in such a way that the youth are willing partic ipants so that it is not viewed as an obligation. Also, in order to succeed with these recommendations, the youth must first set attainable goals and document their progress. By following these recommendations, the youth are on their way to living a healthier lifestyle. Students benefit from taking mandatory physical education classes, however, physical education, weight training, and cardio workouts may result in significant injuries to students and may interfere with other courses of studies offered. For example, robsonforensic.com reports that over 60,000 U.S. students suffer some type of injury annually while partaking in physical education classes (Miele-Pascoe). In addition, students that are not athletically inclined run the risk of being bullied by more well-rounded athletes. Horseplay could ultimately result in suicide, school shootings, and students avoiding taking part in physical activity altogether. Equally important, physical education classes may severely interfere with the studentrs choice of enrolling in other required courses that might determine whether or not they are accepted into competitive universities. For example, the Ohio news publication West Life notes that many school board personnel believe that PE requirements should be waived for students with heavy academic loads (qtd in Pros and Cons: Mandatory PE in Schools.). Instead of throwing a dodgeball or running an extra lap, students could have elected to take a college prep course with this time. In order for students to meaningfully participate in electing classes, they should have a choice as to whether or not to take part in physical education courses. Although mandatory physical education classes tend to interfere with students core academic studies, there are also benefits to participating in P.E. classes. For example, P.E. classes enhance the students ability to learn. Furthermore, it is shown that students who are physically active tend to have better grades, school attendance, and cognitive performance, (Healthy Schools). Some may think that physical education classes are just a waste of time, but in reality they tend to help children in the long-run. Physical activity helps the children concentrate, which in turn helps the childrenrs performance in class, sports, and life in general. Physical activity also maintains the childrenrs thinking, learning, and judgement skills acute as they get older. According to Medline Plus, exercise stimulates oners body to release proteins and other chemicals that improve the structure and function of oners brain, (Benefits of Exercise). Not only does exercise help children concentrate and per form better in core classes, it also helps to prepare them for the physical and emotional challenges they will confront in life. The best way of maintaining excellent health while in school is by attending mandatory physical education classes. By participating in these mandatory physical education classes, one will acquire good habits, which in return yields a healthier lifestyle well into adulthood.

The Adoption Process Of The United States - 1498 Words

Many couples hope of one day having the â€Å"American Dream.† A little house in a nice neighborhood with a white picket fence, a dog, and children playing in the yard. Sadly, this dream is not as easy to obtain for some as it is for others. 1 out of every 6 couples experience difficulty with fertility; however, not all hope is lost. The medical field offers several different options for those experiencing the pains of infertility such as IUI and IVF. For some, adoption seems to be the best, or only option, to form the precious family that they have always dreamed of having. Most people are familiar with the traditional adoption process, but few have heard of embryo adoption. Embryo adoption proves to be a great alternative to IUI, IVF, or traditional adoption for couples wanting to have a baby. When a couple decides to try IUI with high powered ovulation drugs or IVF, most of the time they are left with embryos that have not been used. The big question that the couple must de cide is what to do with the embryos. The answer to this question carries more weight than many would think, as there is an ethical and moral aspect to this decision. If a person believes that life begins at conception, which is the case, then the embryo is not only a clump of cells, but a human life waiting to mature. For a Christian, the answer lies within the Word of God. God declares that life begins at conception in several of the Scriptures such as Jeremiah 1:5 where the author states, â€Å"Before IShow MoreRelatedThe Adoption Process Within The United States1775 Words   |  8 Pages Discussion/Introduction The adoption process involves many important individuals; the adoptive parents, adoption counselor, the child, and the birth parents. The population of birth mothers have changed over the years. 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Adopting a child or teen involves a judicial process where a person accepts a child into their life, creating a new relationship. Once the adoption is final, the adoptive parents have full responsibility of their child and the child is then part of their family. According to the U.S. Department of State, adoption has started becoming less popular in the UnitedRead MoreAdoption Is A Social Justice Issue1135 Words   |  5 PagesIssue Statement Adoption is the act or fact of adopting or being adopted; to legally take another’s child or bring up as one’s own. When a child is adopted, that child moves permanently from one family to another family. In the process, all parental rights are legally transferred to the new parents. This means adoptive parents have the same rights and responsibilities as parents whose children were born to them. It also means adopted children have all the emotional, social, legal, and familial benefitsRead MoreInternational Adoptions Essay670 Words   |  3 PagesINTRODUCTION The number of international adoptions taking place in the United States is steadily increasing. Many people looking to start a family in the United States are turning to international adoptions because the process is easier than adopting within this country. However, many of these adoptive parents are not ready for the challenges of adopting a child from another country. Not only are the adoptive parents and the children at different levels of readiness to attach but the child is forcedRead MoreAdoption Worth The Cost : Should Adopting A Child Be Free?1453 Words   |  6 PagesAdoption Worth the Cost Should adopting a child be free? As a first response, many people would answer â€Å"Yes, adoption should be free,† arguing that there should not be a price tag on children, or that adoption is unreasonably expensive. Others may argue that â€Å"No, it should not be free,† because it may unknowingly put the adoptees at risk for danger, while the children are easily accessible. Adoptions were created to give children, whose biological parents could not care for them, a new and affectionateRead MoreHow Children Can Be A Blessing1286 Words   |  6 Pages Adoption So many children that were unwanted and neglected were helped by an early foundation in New York. Each year people are having children and leave them uncared for. Other loving parents or partners who are willing to take in an unloved child and raise him or her as their own has to go through a long process in order to qualify. Unfortunately, not all children find the loving comfort that they need and are returned to the foster homes or are treated bad. Adopting children can be a blessingRead MoreLegal Issues For Gay And Lesbian Adoption And Parental Rights1626 Words   |  7 PagesLesbian Adoption and Parental Rights Issue Although adoption can be difficult for any single person or married couple, adoption for the gay and lesbian population presents a unique set of challenges both societal and legal. Whether constitutional or not, special rules apply to same gay and lesbian adoption. Under current legislation, is same sex adoption fully legal and how do the laws on the subject measure with regard to equality to adoption among heterosexual couples in the same state? Once theRead MoreAdoption Of The American Dream1622 Words   |  7 PagesAdoption in America The American dream is to be successful and create a family; unfortunately some families are not able to create families on their own. A lot of those families will turn to the option of adoption. Adoption is very common now a day in America. Not only do people adopt because they can’t have children, some of the cases of adoption is because a family member adopts a child because the birth parents are unable to provide for them. Another of the cases is when a step parent adopts

Strategic Sales Management

Questions: Scenario You have been asked to observe, advise and act as a Consultant to the Sales Director of a medium sized company operating in the pharmaceutical sector of the UK economy. The company is about to launch a new product that it hopes will soon become a market leader in its particular niche. As a consequence the sales force, both management and field personnel will face major challenges over the launch period and subsequent sell in Task Write a report where you will; (1) Explain and analyse the main environmental factors that might affect a new product launch and the role of the sales force in ensuring that the launch and its role out programme is a success (2) Explain how the sales team can benefit from a full review of training, both in sales technique and new product knowledge (3) Devise a recruitment and training program for the company based on their desire to expand their sales operations and to maximise revenue from this new product launch (4) Describe the likely barriers to the successful implementation of such a program that would be encountered and suggest how they might be overcome (5) Suggest a suitable measurement and reward scheme that would allow the organization to monitor the success or otherwise of its new sales strategy Answers: Introduction Strategic sales management involves the putting forward of the sales objectives by a company. The management process can include formulation of a sales strategy through developing sales force, sales revenue forecasting, and planning the sales. Implementation of the sales management strategy is done by the selection, motivation and training of the sales force of an organization, by setting up the sales revenue targets. Sales force management however can be done by implementing the sales performance, monitoring it, constant evaluation and analysis (Ingram et al.2012). This study discusses the launch of a new product by a pharmaceutical company, with the possible hindrances to the launch and how the sales force and its selection and training can prove beneficial for the product. The possible barriers to the training are also discussed, following the possible ways of overcoming them. 1.0 Environmental factors affecting new product launch For launching a product it is very important to conduct an environmental analysis, co that the current market scenario can be analyzed and the launch of the product is successful. In this case a pharmaceutical company is looking forward to launching a new product (Cravens et al. 2011). The use of PESTLE or SWOT strategies are apt here, the factors to be kept in mind can be political, economic, sociological, technological, legal and environmental as well. The concerned factors raise the questions like: What are the vital political factors that will affect the pharmaceutical company? What is the importance of economic factors of pharmaceutical industry? What cultural aspect does pharmaceutical industry has? How the technological innovation can be used for the pharmaceutical company? What are the current legal implications on the pharmaceutical industry? What are the environmental considerations in case of pharmaceutical industry? As per Cron et al. (2014), a new product launch should have clear goals and objectives; these are the factors which determine the success of a launch. The goal may include the establishment of the company in a market sector that has strong growth and huge potential, the company aims to cover 4% of the market share in next one year. These goals and objectives give a more precise blueprint of the launch and how it has to proceed for making a launch a success. The new product which is to be launched needs to be successful in it. The product may offer certain features and performance that will prove to be superior product in the market and will have an edge over its competitors, in this study, for a pharmaceutical firm, the product must provide benefits to the person consuming it with minimum side effects or no side effects at all. The commitment made by the sales force of the company is a vital factor for the new product launch. The sales employee must have the motivation and the knowledge as well for selling the new product with conviction and also give information which are appropriate for the buyers. This why sales force under goes training in case a company plans to launch a new product as they are the people who get to interact with the customers directly and transmit information of the product to them. Another very important factor for the success of the product launch is the market awareness (Cummins et al. 2013). It is very important to acquire the customers for the newly launched product for quickly jump-starting the launch and maintaining the momentum of the event. Invitations to the customers and the prospective customers to the product launch can help in the generation of high interest level and awareness of the product. Other mode is the use of media and websites for better awareness. The success finally depends on the proper distribution of the product, as the availability of the product plays an important role. The company should be able to cope up with the market demand by the customers. All these factors are directly or indirectly related to the internal and external environmental factors that affects a business and its operations directly. The macro environmental factors which can influence the successful product launch by the company can be the demographic forces, as the educational level, patterns of the house hold may affect the use of the pharmaceutical product (Ahmed et al. 2014). Economic factors which include the means of production and distribution by the company, physical forces which include the resource availability, technological factors related to knowledge application, and the materials and machine used in the production of goods and services that have an impact on the business of the organization. Political and legal obligations which directly affect the marketing decisions, as law affects the production capacity, capability, price, design of the product. Social and cultural concept has crept into marketing literature as an alternative to the marketing concept. The social forces make products socially responsible. 1.1 Role of sales force in making the launch successful Sales force plays a vital role in the launch, positioning and off take of a product in the market (Briggs et al. 2012) For making the launch successful the factors should be placed for the business to grow and be profitable. These factors can be by the industry and by the companys stage of development as well. For a new product launch to be a success, the first factor is concerned with the product quality and whether it offers the benefit or not, unless until the sales force really understands the new product, they would not be able to sell it. However, the effective transfer of the in depth knowledge by the companys product management and development organizations to its sales department is not the only thing which is required. Sales force is in the best position for understanding the real life problems which the consumer is facing and wants to solve. They choose how to and when to utilize the sales tools for developing the market. Product marketing always delivers fully fledged messaging and the materials for sales. Apart from just generating the income of the organization, a sales force is responsible for building trust of the customers, as they tend to engage the customer at all the stages of the relationship. According to Calantone and Benedetto, (2012), the new customers of a product need ample amount of information about the product. The current customers gain trust on the basis of constant follow ups and communication with the sales representative. Sales person also work towards reengaging the previous customers through the promotions, giving discounts and communications. Sales force in a business can be of two types and the company can make use of either both of them or either one of them. Outside s ales representative work for generating the sales independently, as they travel to customers situated in different locations for pitching of the product, whereas the sales person inside the company are responsible in convincing the prospective customers through telephonic conversation and making appointments accordingly. A successful product launch is a success only when it ultimately generates revenue for the organization. This is mainly possible if a customer base is build up which is done by the sales force. Sales force is responsible for increasing the brand awareness, incline the loyalty of the company, and ultimately profit maximization. A sales force is responsible for creating the excitement around the products and services they sell. The other way used by them for reaching the potential customer of the company is the social media, promotion of the sales campaign, providing appropriate information, spreading the details of the new product to the already existing customers of the company. Efficient salespeople need to overcome the three main types of objections without feeling rejected or intimidated. In view of Zoltners et al. (2012), customers conditionally decline a product or service when they say they do not need or cannot afford it. Or, customers use stalling tactics by stating they want to think about the purchase before taking action. Salespeople may find these two objections difficult to overcome. Customers asking for quality assurance, such as customer testimonials or refer rals, present the easiest objections for a sales force to surmount. This is a major hurdle which sales force tries to overcome and make the launch a success. The sales force gives a sales momentum to the company by winning the product launch. This is accomplished by them by their market activities which give information that what are the factors that might affect the launch and the key areas to be focused upon. Functions like the matching of the product capabilities to the market needs and requirements, clarity in the positioning of the product and its appropriate marketing, setting of the launch goals in a more clear manner, the power of the leverage, priming up of the pump, and timing of the launch so that the sales of the new product maximizes (Cooper and Kleinschmidt, 2011). 2.0 Benefits of full review in training Benefits of training to the sales team is a crucial component for better sales performance in the product launch and making profit for the organization. The full review in training results in increased sales, as the performance of the sales team will improve. The more understanding of the sales process will makes it easy to understand the queries from the customers. Training will increase the sales skills like starting of the sales dialogue, discovery of the reason for the purchase and closing of the deal. The entire process is responsible for sales generation (Dacko et al. 2015). Better customer service is another advantage of the training, as the increased customer service can be very profitable. The interpersonal communication skills of the sales force tend to improve, which results in quality service delivery to the customers. Customer service and sales are not different departments, as both deals with the issues of the customers which are ultimately linked to the sale of the pro duct. Training the employees will give them a better understanding of the link in between sales and customer service (Deeter-Schmelz, 2012). Of the various skills which are required for sales, negotiation is a crucial one. A sales person needs to negotiate from time to time for increasing product sales. Training will help in the grooming of this skill. The communication between the two parties, how information about the product has to be gives all these are made clear during training session for effective performance of the sales force. Business process standardization is a challenge as it demands successful reporting and high user adoption. It is important that the business processes work all together towards the organizational goals (Holmes, 2014). The technological adaptations by the firm are important to be communicated to the sales team as well for optimizing the process utilization and improvement in the performance. Laguna and Marklund (2013) states that it is very often that an organization quickly grows the customer base but the continuous support is lean, development of the internal resources and staffing for th e growth in sales force must be directly correlated to the user and sales force road map. And most importantly training is important for better employee satisfaction and retention. 3.0 Recruitment and training program for the company Recruitment and managing of the sales force by the company is importance for inclining the quality of the work force. The recruitments ensure the selection of quality candidates in the team. For pharmaceutical companies the sales person directly contacts the potential customer, who makes is more important that the selection should be done on qualitative basis. There can be two methods of recruitment which are internal and external. Both the methods are used ensuring the existing employees to move up in the organization (Guler and Nerkar, 2012). External recruitment involves the selection of people outside the company. The main purpose is the creation of diversity among the potential candidates. The recruitment procedure of the sales team starts from the very initiation of the job analysis by the company. Where the firm will decide that new workforce is required for the particular designation. The job is applied for by candidates who go through a primary filtration by certain tests li ke the aptitude test. The selected candidates go through the rounds of interview, which will test whether they have ample amount of knowledge of the field or not. The short listing is followed by medical checkup for ensuring sound health of the candidate, confirming which the job is offered (Evanschitzky et al.2012). Managing the sales force is a big responsibility for consistent performance and revenue generation. Figure 1: Management of sales force (Source: Yang and Li, 2011) The training of the sales force is important for improving the quality of the sales force, developing the proper sales skills, enhancing the employee growth. It helps in the prevention of obsolescence, assisting each other in the time of team working. Training help develop a bridge in between the planning and implementation of a process by the sales force (Blocker et al. 2012). The training may have five decisions which are ACMEE: that is aim of the training, the content of the training which will involve the training method, whether it will be a group method or an individual method, executing training including who has to be trained, who will train, what to train, training aids. The evaluation program helps understand whether the training is reaping benefits or more effort has to be put in by the organization. 4.0 Barriers to the program and overcoming it For carrying out a sales training, following the core principles is essential which are: Sales process alignment: without a thorough procedure understanding of sales, it is not possible to align the sales force with the buyers, and the competency requirements are not highlighted for the training to take place. Assessing the objective and measurement: the sales organizations need to define models for evaluation of the skills of sales professionals, without which it is not possible to assess and measure the existing gaps (Evans et al.2012). Realistic training programs: the training should be layered starting from the basic components to complex portions. A limited time period is never favorable for carrying out a successful sales training process. Role based curriculum planning should be made realistic, for staged learning and reinforcement paths for the salesperson. It is important to keep the communication during the training as unrestricted and honest for better connection between the employees. Comprehensive sales training curriculum: many sales training processes focus on the one sided dimension of selling, instead of concentrating on other competencies like the targeting, planning of the accounts, power access (Chen et al.2011). The training should cover sales planning, its execution and the disciplines of managing it. Repetition and variety: essential concepts need to be learned and reinforced in the multiple forms across well planned times of horizon. Content delivery side should be both supportive to the learni ng objectives and also offer enough variety so that the learner retains the interest in learning things (Piercy and Lane, 2011). Lack of coach training: the training process should be carried out by an experienced person, as the knowledge and skills required for carrying out a sales process needs ample amount of expertise. In case the training is done by any other departmental employee, the basic objective of the training remains untouched. It is important to develop skill full employees instead of focusing just on the theory part. As per Lassk et al. (2012), coaching the sales employee is not an obligation: The coaching relationship is a choice, not an obligation. The relationship between the coach and the people who are coached is a designed alliance, a collaborative partnership, and more. As such, remedial or sanctioned coaching is often met with resistance rather than with open arms. Competitive senior management in much case it is seen that the managers are under tiff which tends to make them train for winning among each other. The purpose of the training should be kept to the employee skill development o nly. This is not on better for the training but also for better motivation level among the employees, as the managers will give them confidence to perform well (Matikainen et al.2015). The key solution to these issues is giving the leadership support, along with the change management. Personal leadership helps in avoiding the apathy and facilitates competency based approach. The wrong sales training mix issue can be overcome by critical delivery, managing the knowledge and knowing the market and the consumer well (Homburg and Hess, 2012). The lack of a sales development system needs a learning and performance approach, which will improve the competencies, identify the gaps in the knowledge, and develop a strategic sales training program. Better measurement techniques can be developed by leading output measuring as well as the lagging outputs, keeping a check on the behavioral change is also important. And training the right content includes a centralized training procedure by the organization. It helps in the understanding of the competencies and gives knowledge about the correct time of customization. Sales training is a holistic process which cannot be considered as an onetime event, choosing the right content makes the entire process realistic and apt and helps in coming out with right outputs (Hinerasky et al.2014). 5.0 Suitable measurement and reward scheme The main motive behind measuring the sales performance is increasing the profitable revenue growth through better management of the sales functions and the distribution channels. This can be done with the help of software by the companies for managing the sales force. The application may include the management of the territory, analytical portion, management of the quota, and resolving the disputes among the employees (Ketter et al.2012). The utilization of technology for the purpose of measurement introduces the accuracy and timelessness of the payments, lowers the cost of the administration, better reporting format which is more organized, lower cost from the technology point of view, faster approach to market and better management of the sales planning by the sales force. There can be four categories of the sales measures which include production or the volume including revenue, price and the margin, the products are another part of the quantitative measurement including the units sold, product mix, introduction of production, and up-selling. New retained, expanded and satisfied accounts and milestones of threshold achievement, and contract signing up are other dimensions of quantitative measurement of the sales force. The qualitative performance measurement can be hard which would impact the company results directly, put the pay at risk, upside potential and funding the models which would require hard measure of fairness, whereas the soft measures tend towards stable pay outcome even if there is fluctuation in the performance of the sales force. Soft measures on the other hand are useful in tough economic times and give recognition and enhance the retention (Ulaga et al.2014). The soft measures are especially meant for long sales cycles; officially the organization will focus on the good and the bad behavior. The link between the two is that it shifts from purely sales results driven incentives. Other metrics can be also incorporated for measurement of performances like the incentive pay factors, modifiers that is matrix , accelerator, hurdles, and additional incentives. The motivation, evaluation and compensation of the employees are interrelated. The rewards for the employee can be a base compensation plan, monthly or quarterly sales campaigns or short burst sales contests. The rewarding also included the incentive plans of the sales force, which can be non-financial, direct financial incentives or in the form of indirect financial rewards (Johnston et al.2013). Non-financial incentives include giving recognition to the sales employee, conducting sales contests and incentive programs, quarterly appraisals, arranging sales meetings and sales training. Direct financial incentives are the monetary benefits from sales function that is the salary, the commission on the achieving the target or over achieving it, and bonus. Indirect financial rewards are the fringe benefits which gives relief in the taxation. Reward schemes support the goals of the organization by aligning the goals of the employees with these, and also motivating them. It ensures the pro per recruitment and retention of sales force with the right skills in the system. Conclusion The introduction of new product by a company has to face a number of barriers before it strikes the success. The different department of the organizations play vital role in the overall success of the paper. However, sales force plays a crucial role in making a successful launch. This makes it important to carryout proper recruitment, selection, training and development of the sales force. In todays environment sales people have to nurture and grow the business relationships with the customers. Due to this reason, many companies have sales management systems which have tools and database information for developing a more holistic customer interface and relationships. Companies take suitable measurements and introduce reward schemes for motivating and retaining the sales force for better performance and revenue generation. References Ahmed, R. 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